7 Mind-Blowing DMS Mistakes That Are Bankrupting Dealers Everywhere

In the fast-paced world of automotive dealerships, your Dealer Management System (DMS) isn’t just software—it’s the backbone of your entire operation. But here’s a shocking reality: dealerships across the country are hemorrhaging money every day due to critical DMS mistakes they don’t even realize they’re making. With over 20 years in the automotive industry, I’ve witnessed firsthand how these silent profit-killers can transform thriving dealerships into struggling businesses virtually overnight. From manual data entry errors to departmental silos, these mistakes aren’t just costly—they’re potentially devastating to your bottom line.

The most alarming part? You might be making these exact same mistakes right now. 😱 Inventory chaos that leaves you losing money on every turn, service department inefficiencies that drive customers away, and warranty nightmares that expose you to serious legal risks—these aren’t hypothetical scenarios, they’re happening in dealerships just like yours. While seasonal demand fluctuations and technology infrastructure challenges continue to evolve, most dealers are still using outdated approaches that leave them vulnerable in today’s competitive marketplace.

In this eye-opening guide, we’ll explore the seven most catastrophic DMS mistakes that are bankrupting dealers everywhere—and more importantly, how you can avoid them. Whether you’re managing vehicles, RVs, or boats, these insights could mean the difference between record profits and closing your doors. Let’s dive into these critical errors and discover how to transform your dealership’s operations before it’s too late.

Manual Data Entry Errors: The Silent Profit Killer

In today’s fast-paced dealership environment, the damage caused by manual data entry errors often goes unnoticed until it’s too late. What might seem like minor mistakes can actually be silently draining your profitability day after day. Let’s examine how these seemingly insignificant errors are potentially bankrupting your dealership.

How Input Mistakes Directly Impact Your Bottom Line

Every time your staff manually enters data into your disconnected Dealer Management System (DMS), you’re playing a costly game of chance. These input errors aren’t just administrative headaches—they directly translate to financial losses:

Operational inefficiencies multiply when incorrect information flows through your systems, causing pricing errors that either leave money on the table or price vehicles out of the market
Inaccurate customer records lead to missed follow-up opportunities and lost sales that could have been secured with proper information
Compliance risks increase substantially with every incorrect entry, potentially resulting in fines and legal issues that devastate your profit margins
Redundant data entry across multiple systems wastes valuable employee time while simultaneously increasing error probability

The disjointed nature of disconnected DMS solutions forces your team to repeatedly input the same information across different platforms, exponentially increasing the risk of mistakes with each entry. What might start as a simple typo in a VIN number can cascade into inventory discrepancies that cost you thousands.

Real-time Synchronization Failures Between Departments

When your dealership lacks an integrated DMS, the communication breakdown between departments becomes catastrophic:

Sales teams operate with outdated inventory information while service departments remain unaware of customer purchase history
Finance department struggles with inaccurate deal calculations, leading to either customer dissatisfaction or profit leakage
Management lacks visibility into real-time performance metrics, making strategic decisions based on flawed or outdated data

This fragmented data visibility doesn’t just create frustration—it directly impacts your dealership’s financial performance. Without real-time synchronization across platforms, each department essentially operates in isolation, creating conflicting customer records and inconsistent experiences.

An integrated DMS solution eliminates these synchronization failures by centralizing workflows and ensuring that when data is updated in one department, it’s immediately reflected across your entire operation. This real-time visibility enhances inventory management, improves customer service quality, and enables more effective strategic planning.

Opportunity Costs When Staff Is Bogged Down With Correcting Errors

Perhaps the most overlooked aspect of manual data entry errors is the enormous opportunity cost they represent:

Your sales team spends hours reconciling inventory discrepancies instead of selling vehicles
Finance managers waste valuable time correcting deal information rather than structuring profitable transactions
Service advisors focus on fixing customer record issues instead of upselling maintenance packages
Management diverts attention to troubleshooting system problems rather than growing the business

Every minute your staff spends correcting data entry mistakes is a minute they’re not generating revenue. These productivity losses due to manual data rekeying don’t just affect your current bottom line—they limit your dealership’s ability to adapt to market changes and capitalize on emerging opportunities.

By implementing a centralized DMS with automated processes, you can dramatically reduce these errors and redirect your team’s energy toward revenue-generating activities. Features like automated deal figures enhance accuracy while saving precious time that can be reinvested in customer interactions and sales growth.

Now that we’ve uncovered how manual data entry errors silently kill your profits, let’s examine another critical area where DMS mistakes are bankrupting dealers: Inventory Management Chaos: Losing Money on Every Turn. This next section reveals how poor inventory management practices create a constant drain on your dealership’s financial resources.

Inventory Management Chaos: Losing Money on Every Turn

Now that we’ve explored how manual data entry errors silently kill your profits, let’s dive into another critical area where your dealership might be hemorrhaging money: inventory management. Poor inventory practices can transform what should be your greatest asset into your biggest liability.

Hidden costs of inaccurate stock levels

When your DMS shows 15 vehicles of a particular model but you actually have only 12, you’re setting yourself up for a cascade of costly problems. Inaccurate stock levels create both physical and financial losses that directly impact your bottom line.

Physical inventory loss through theft or damage often goes undetected when your stock levels aren’t regularly reconciled. Without proper tracking, vehicles can disappear from your lot without raising immediate alarms. Meanwhile, environmental damage to vehicles sitting too long in outdoor lots represents another form of physical loss that’s easily overlooked when inventory isn’t properly monitored.

Financial losses mount quickly when your DMS inventory doesn’t match reality. You’re likely paying floor plan interest on phantom vehicles, insurance on non-existent assets, and making business decisions based on inflated inventory values. These discrepancies can lead to significant write-downs that hit your financial statements hard when reality finally catches up.

Implementing regular audits and leveraging your DMS’s real-time tracking capabilities can significantly reduce these hidden costs. Your inventory management system should be your first line of defense against these profit-draining inaccuracies.

The financial impact of delayed reordering

When your inventory management is chaotic, timely reordering becomes nearly impossible. Without accurate, real-time data on what’s selling and what’s sitting, you’re essentially flying blind when making purchasing decisions.

Delayed reordering creates cash flow catastrophes that ripple throughout your dealership. When you can’t quickly replace hot-selling models, you miss the market momentum and lose potential sales. Conversely, when you don’t recognize slow-moving inventory, you tie up valuable capital in depreciating assets.

The financial consequences extend beyond missed sales opportunities. Delayed reordering often forces you into rushed decisions, leading to premium shipping costs, unfavorable purchasing terms, and inventory imbalances that further strain your resources.

Building strong supplier relationships becomes nearly impossible when your ordering process is unpredictable. Your vendors can’t plan properly for your needs, resulting in less favorable terms and pricing. A well-maintained DMS inventory system enables you to establish consistent ordering patterns that strengthen these crucial partnerships.

How poor inventory tracking leads to missed sales opportunities

Perhaps the most devastating consequence of inventory chaos is the sales you never make. When your sales team can’t confidently tell customers what’s in stock, you lose credibility and sales momentum. Consider these scenarios:

A customer inquires about a specific model your system shows as available, but it’s actually been sold
Your team doesn’t realize a popular configuration is back in stock because the DMS wasn’t updated
Special order vehicles arrive but aren’t properly entered into the system, leaving them sitting on the lot

Each of these situations represents not just a single missed sale, but potential damage to your reputation and customer relationships. In today’s competitive market, customers who leave disappointed rarely return.

Poor inventory tracking also undermines your online presence. With inaccurate inventory feeds to your website and third-party listing sites, you’re advertising vehicles you can’t deliver. This drives up your customer acquisition costs while simultaneously reducing conversion rates.

Implementing comprehensive DMS inventory controls requires investment in both technology and training. Your staff must understand the critical importance of accurate inventory management and how their actions affect the entire dealership’s profitability.

As we transition to discussing Service Department Inefficiencies in the next section, remember that inventory chaos doesn’t just affect your sales department. The ripple effects of poor inventory management extend to your service operations, where parts availability and accurate vehicle histories play crucial roles in customer satisfaction and retention.

Service Department Inefficiencies: The Customer Satisfaction Drain

Now that we’ve seen how inventory management chaos can devastate your dealership’s bottom line, it’s time to examine another critical area where DMS mistakes are bankrupting dealers: your service department. While your inventory might be the heart of your dealership, your service department is its lifeblood, generating consistent revenue long after the initial sale.

Revenue Losses from Slow Work Order Processing

Your service department’s efficiency directly impacts your profitability. Recent data shows that service departments achieving labor efficiency exceeding 85% report 20% higher profitability than those falling below this benchmark. When your DMS fails to streamline work order processing, you’re leaving significant money on the table.

Consider these costly consequences of slow work order processing:

Reduced daily vehicle capacity: Every minute wasted on manual processes or system delays means fewer vehicles serviced per day
Decreased labor efficiency: Technicians waiting for approvals or parts verification can’t generate billable hours
Lower repair order values: Without efficient processes to identify and recommend additional services, your average repair order values stagnate

By implementing automated KPI tracking through your DMS, you can identify bottlenecks in your work order process and set targeted improvements. Service managers who establish baseline metrics and regularly review performance can systematically increase revenue through process optimization.

The True Cost of Poor Communication Between Service and Sales

When your service and sales departments operate in silos due to DMS integration failures, the financial impact extends far beyond operational inefficiency. The communication breakdown creates:

Missed upselling opportunities: Service advisors unaware of a customer’s purchase history can’t effectively suggest relevant upgrades
Inconsistent customer experience: Customers forced to repeat information already provided during the sales process feel undervalued
Lost trade-in opportunities: Service visits often reveal vehicles approaching major repairs, but without seamless communication, sales teams miss potential trade-up conversations

Your DMS should facilitate this critical interdepartmental communication. Advanced analytics can identify customers nearing warranty expiration or maintenance milestones, creating opportunities for both service revenue and potential vehicle upgrades. When this system fails, these revenue opportunities vanish.

How Service Delays Drive Customers to Competitors

In today’s competitive automotive landscape, customer satisfaction isn’t just a nice-to-have—it’s directly tied to your dealership’s financial survival. The reference data confirms that satisfied customers are significantly more likely to return for future service, making customer retention a critical profitability factor.

Service delays, often caused by DMS inefficiencies, create a devastating ripple effect:

Initial frustration: Customers experiencing delays become immediately dissatisfied
Lost immediate revenue: Frustrated customers may decline additional service recommendations
Permanent defection: After repeated delays, customers seek alternatives permanently
Negative reputation impact: Dissatisfied customers share their experiences, deterring potential new customers

To combat this drain, your DMS should offer digital service scheduling options and integrated feedback tools to monitor customer satisfaction. Dealerships implementing these features report higher customer retention rates and corresponding profitability increases.

As we approach 2025, the 15% increase in electric vehicle repairs presents both an opportunity and a challenge. Dealerships with efficient DMS systems can capitalize on this trend, while those struggling with service inefficiencies will watch this lucrative business go to competitors better equipped to meet customer expectations.

With service department inefficiencies now clearly identified as a major profit drain, let’s examine how warranty and compliance nightmares create even more devastating financial and legal risks for unprepared dealerships.

Warranty and Compliance Nightmares: Legal and Financial Risks

Now that we’ve explored how service department inefficiencies drain customer satisfaction, let’s dive into perhaps the most financially dangerous DMS mistake of all: mishandling warranty and compliance matters. While poor service experiences might lose you customers gradually, compliance failures can bankrupt your dealership overnight.

Missed Warranty Claims That Directly Impact Profitability

You’re literally leaving money on the table every time your dealership fails to properly track and submit warranty claims. When your DMS isn’t configured to efficiently capture warranty work, you absorb costs that manufacturers should be covering. This silent profit drain compounds over time, with each missed claim directly reducing your bottom line.

Your warranty tracking system must be meticulous. The Magnuson-Moss Warranty Act mandates clear and concise warranty information for consumers, but it also means you need systems that can efficiently process these warranties when service is needed. Without proper DMS integration, you risk both failing to collect from manufacturers and potentially misleading customers about their coverage—a dangerous combination for your financial health.

The Devastating Financial Penalties of Non-Compliance

You might think a minor compliance oversight won’t matter much—until you’re facing six or seven-figure penalties. Non-compliance with regulations like the Gramm-Leach-Bliley Act (GLBA) doesn’t just result in a slap on the wrist; it can trigger substantial financial penalties that threaten your dealership’s very existence.

Your DMS plays a critical role in maintaining compliance with:

Privacy and Safeguards Rules requiring comprehensive security programs
The Disposal Rule mandating secure disposal of consumer reports
Truth in Lending Act requirements for transparent financing information
Equal Credit Opportunity Act prohibitions against discriminatory lending practices
Truth-in-Advertising Regulations demanding honest promotional materials

When your DMS isn’t properly configured to support these compliance requirements, you’re essentially gambling with your dealership’s future. The Federal Trade Commission (FTC) actively enforces these regulations, and pleading ignorance won’t protect you from severe financial consequences.

How Manual Warranty Tracking Creates Liability Exposure

Your reliance on manual warranty tracking processes isn’t just inefficient—it’s dangerous. When you track warranties through spreadsheets or paper-based systems rather than an integrated DMS solution, you create significant liability exposure on multiple fronts.

Manual systems increase your risk of:

Data entry errors leading to warranty claim rejections
Missed filing deadlines resulting in denied reimbursements
Inconsistent documentation that fails during manufacturer audits
Customer disputes over warranty coverage
Regulatory non-compliance due to inadequate record-keeping

These issues extend beyond just warranty management into broader compliance concerns. The California Consumer Privacy Act (CCPA) and similar regulations establish strict requirements for how you handle customer data. Your manual processes likely can’t meet these standards, exposing you to both regulatory penalties and potential lawsuits.

Beyond the immediate financial impact, there’s the devastating reputational damage that follows compliance failures. When customers discover their data has been mishandled or their warranty claims improperly processed, the resulting erosion of trust can spread rapidly across social media, deterring future business for years to come. Even your insurance coverage may be affected, as providers increasingly require proof of robust cybersecurity measures before offering favorable underwriting terms.

As we transition to our next critical area, remember that these warranty and compliance nightmares don’t exist in isolation. They’re often exacerbated by our next topic: departmental silos. When your service, sales, and finance departments can’t effectively communicate through your DMS, compliance issues multiply and warranty processes break down further. Let’s examine how these communication breakdowns are costing dealerships millions.

Departmental Silos: The Communication Breakdown That Costs Millions

Now that we’ve explored the warranty and compliance nightmares that create serious legal and financial risks for your dealership, it’s time to address perhaps the most insidious profit-draining issue: departmental silos. This communication breakdown between different areas of your business isn’t just an operational inconvenience—it’s actively costing you millions.

How Disconnected Systems Create Costly Redundancies

When your dealership management systems don’t communicate effectively, you’re essentially paying twice (or more) for the same work. Consider this: your dealership’s annual operating costs typically range from $500,000 to $2 million. Every redundant process directly impacts this bottom line.

Each department—sales, service, parts, finance—might be using separate systems that don’t share data. This means:

Your staff is manually entering the same customer information multiple times across different platforms
Each department maintains separate inventory records, creating discrepancies
You’re likely paying for multiple software subscriptions with overlapping functionality
Employees spend valuable time (at an average of $1,122 weekly per employee) reconciling information between systems

These redundancies aren’t just inefficient—they’re actively draining your operational budget, which could otherwise be directed toward inventory investment, your largest expense at 60-70% of total costs.

The Financial Impact of Interdepartmental Miscommunication

The cost of poor communication between departments goes far beyond operational inefficiency. When your sales team doesn’t effectively communicate with service, or your parts department operates in isolation from finance, real money is lost.

Consider these financial impacts:

Inventory mismanagement due to poor communication between sales and purchasing can tie up millions in capital (remember, mid-sized dealerships invest over $1 million in vehicle stock)
Marketing expenses (typically 5-10% of gross revenues) are wasted when promotions aren’t properly communicated across departments
Facility costs ranging from $10,000 to $50,000 monthly aren’t optimized when departments don’t coordinate space usage
Staff productivity suffers, directly affecting the 15-25% of operational expenses allocated to salaries and benefits

Without proper interdepartmental communication, you’re essentially running multiple small businesses under one roof—each with its own inefficiencies and cost structures—rather than a streamlined, cohesive operation.

How Integration Failures Prevent Accurate Financial Reporting

Perhaps most concerning is how these silos make it nearly impossible to get an accurate financial picture of your dealership. When systems don’t talk to each other, your financial reporting becomes fragmented and unreliable.

Integration failures lead to:

Inconsistent data across departments creating reporting discrepancies
Delayed financial insights that prevent timely decision-making
Inability to accurately track performance metrics by department
Challenges in identifying true profit centers and loss leaders
Difficulty implementing cost-saving measures like energy efficiency initiatives or bulk purchasing programs

Without integrated systems providing clear financial visibility, you’re making critical business decisions based on incomplete or outdated information. This directly impacts your ability to implement the cost-saving strategies mentioned in our references—from leveraging cloud-based software to streamlining operations through technology.

As we’ve seen, departmental silos don’t just create operational headaches—they represent a massive financial drain that can threaten your dealership’s very survival. By breaking down these communication barriers and integrating your systems, you can recapture significant revenue and streamline operations.

With these communication issues in mind, next we’ll explore how seasonal planning failures create cash flow catastrophes that can compound these departmental disconnects into truly devastating financial consequences for your dealership.

Seasonal Planning Failures: Cash Flow Catastrophes

Now that we’ve explored how departmental silos create communication breakdowns that cost dealers millions, let’s examine another critical DMS mistake that’s bankrupting dealerships: seasonal planning failures.

Your dealership’s cash flow can be devastated by poor seasonal planning. Without proper forecasting and preparation for cyclical market trends, you’re essentially gambling with your profitability.

The High Cost of Overstaffing During Slow Periods

When you fail to align your staffing with predictable seasonal patterns, you’re burning money unnecessarily. Car sales consistently show distinct seasonal trends, with January and August typically being slower months, while spring (March-May) and autumn (September-November) represent peak selling periods.

During these predictable slow periods, maintaining full staffing levels can drain your resources quickly. You’re paying full wages and benefits when customer traffic doesn’t justify it. Instead, you could be using these quieter times strategically for staff training, after-sales promotions, and clearing older inventory—activities that build long-term value without the high personnel costs.

Consider how European dealerships have adapted to seasonal variations: they adjust staffing levels according to regional weather patterns and economic conditions. Without proper planning, you’re missing opportunities to reduce costs during slow periods while still maintaining service quality.

Inventory Mismanagement During Peak Seasons

Your DMS should be helping you anticipate and prepare for seasonal inventory needs, but when poorly utilized, it leads to costly mistakes. Vehicle preferences fluctuate predictably throughout the year—convertibles sell better in summer, SUVs in winter, and EVs and hybrids perform well during spring and autumn.

When you fail to align your inventory with these seasonal trends, you face two expensive problems:

Carrying costs for slow-moving inventory that doesn’t match seasonal demand
Lost sales opportunities when you lack the high-demand seasonal vehicles customers want

For example, if you’re overstocked with convertibles in January or haven’t secured enough SUVs for winter, you’re creating unnecessary cash flow problems. Effective inventory management through your DMS should include dynamic pricing strategies and targeted marketing campaigns that respond to these predictable seasonal shifts.

How Poor Forecasting Leads to Missed Revenue Opportunities

Your dealership’s profitability depends on accurate forecasting, which your DMS should facilitate. Without proper seasonal analysis, you’re missing crucial revenue opportunities throughout the year.

Sophisticated forecasting tools like Autoregressive Integrated Moving Average (ARIMA) models and Seasonal Decomposition of Time Series (STL) can identify patterns in your historical sales data. When you neglect these capabilities in your DMS, you’re making business decisions based on gut feeling rather than data.

Consider these missed opportunities:

Tax refund season (March-April) typically boosts sales, but without preparation, you won’t maximize this period
Year-end sales spikes from wealthier consumers and business customers using remaining budgets
Model-specific depreciation patterns that could inform optimal inventory turnover timing

By segmenting your data by vehicle type, customer demographics, and location, you could develop targeted strategies for each seasonal variation. Instead, poor forecasting leaves you perpetually reacting to market changes rather than anticipating them.

The EV and hybrid market demonstrates this perfectly—these vehicles show unique seasonal characteristics with reduced battery performance affecting sales in extreme weather. Without proper forecasting, you miss the opportunity to adjust your marketing and inventory strategies accordingly.

With outdated technology infrastructure being the next major DMS mistake we’ll explore, it’s clear how interconnected these issues are. Your inability to properly forecast seasonal trends is often exacerbated by outdated systems that lack the sophisticated analytical capabilities needed in today’s competitive automotive market.

Outdated Technology Infrastructure: The Competitive Disadvantage

Now that we’ve examined how seasonal planning failures create cash flow catastrophes, let’s turn our attention to perhaps the most pervasive threat to your dealership’s financial health: outdated technology infrastructure.

With the automotive dealership management software market projected to reach a staggering $43.5 billion by 2027, dealers who cling to legacy systems aren’t just falling behind—they’re actively losing money every day they delay modernization.

Hidden Operational Costs of Legacy DMS Systems

Your outdated DMS is silently draining your profits through numerous inefficiencies that may not appear on any balance sheet. Legacy systems typically require more manual processes, creating a cascade of hidden costs:

Increased labor hours: Your staff spends countless hours on tasks that could be automated
Higher error rates: Manual data entry across disconnected systems leads to costly mistakes
Maintenance expenses: Older systems often require more frequent repairs and specialized support
Integration limitations: Legacy systems struggle to connect with newer tools, forcing costly workarounds

When you continue operating with outdated technology, you’re essentially paying a premium for reduced functionality. The reference data indicates that traditional dealership practices are rapidly evolving toward digital solutions that integrate inventory management, sales tracking, CRM, and financial reporting—areas where legacy systems typically underperform.

How Technology Gaps Create Customer Experience Failures

Your customers’ expectations have evolved dramatically, but has your technology kept pace? Technology gaps directly impact customer satisfaction in ways that drive business to your competitors:

Disjointed buying experiences when systems don’t communicate
Slower service delivery due to manual processing requirements
Inconsistent communication across departments
Limited self-service options that today’s buyers expect

Each negative customer interaction stemming from outdated systems doesn’t just cost you that immediate sale—it compounds into reputation damage that can impact your dealership for years. As the reference material emphasizes, modern DMS solutions integrate critical functions like inventory management, sales and lead management, service department operations, and financial management—all elements that directly influence customer experience.

The Compounding Financial Impact of Delayed Automation Adoption

The cost of inaction grows exponentially with time. Every month you delay adopting modern dealership technology solutions compounds your competitive disadvantage:

Initial implementation savings are illusory: While you might think you’re saving money by delaying investment, the reference data warns about hidden costs that accumulate, including data migration complexity that increases over time
Staff training becomes more disruptive: The longer you wait, the wider the knowledge gap becomes for your team
Customization needs multiply: As your business evolves without appropriate technological support, you’ll need more extensive customizations when you finally upgrade
Market share erosion accelerates: Competitors with modern systems can deliver superior experiences and operational efficiencies that gradually but inevitably erode your customer base

Consider that the reference content specifically highlights the necessity of investing in a DMS for competitiveness. When your competitors are leveraging technology to streamline operations, enhance customer experiences, and gain data-driven insights, your delayed adoption isn’t just maintaining the status quo—it’s actively setting your dealership back.

The choice between off-the-shelf and custom-built solutions presents another critical decision point. While off-the-shelf options may seem more affordable initially, they often lack the customization your dealership needs to address specific competitive challenges. Conversely, custom-built systems require higher upfront investment but can be precisely tailored to your operational requirements.

In today’s rapidly evolving automotive retail landscape, your technology infrastructure isn’t just a back-office concern—it’s a fundamental competitive differentiator that directly impacts your dealership’s financial viability.

Conclusion

Create a realistic image of a car dealership showroom with a thoughtful middle-aged white male dealer standing at a modern computer workstation, looking at financial reports with a concerned expression, while a digital dashboard showing declining profit margins is visible on the screen, conveying the serious consequences of DMS mistakes and the importance of implementing solutions.

The seven dealership management system mistakes outlined above aren’t just operational headaches—they’re financial hemorrhages that can drain your profits and ultimately lead to bankruptcy. From the silent killer of manual data entry errors to the competitive disadvantage of outdated technology, each mistake compounds to create a perfect storm of inefficiency, customer dissatisfaction, and missed revenue opportunities.

Don’t let your dealership become another cautionary tale. By addressing these critical DMS issues head-on, you can transform your operation into a streamlined, profitable powerhouse. Invest in modern, integrated DMS solutions that eliminate departmental silos, automate error-prone processes, and provide the real-time insights needed for seasonal planning. Your customers will notice the difference, your team will become more productive, and most importantly, your dealership will build the financial resilience needed to thrive in today’s competitive automotive landscape. The time to act is now—before these common mistakes cost you everything you’ve worked to build.

Manual Data Entry Errors: The Silent Profit Killer